Hey mom-to-be, if you’re midway through your beautiful pregnancy journey and have started noticing new red or purple lines on your skin, take a deep breath—you’re not alone. These changes are incredibly common and are simply a sign of how wonderfully your body is adapting to support your growing baby. These usually begin to show up during the second or third trimester, when the skin stretches rapidly due to a growing belly, breast changes, and hormonal shifts.
While the abdomen and breasts are the most common areas, stretch marks can also appear on the hips, thighs, and buttocks. In this blog, we’ll explore what stretch marks really are, why they appear, whether they’re harmful, and what research says about creams and treatments that may help minimise their appearance.
Why Do Stretch Marks Appear During Pregnancy?
Stretch marks, or striae gravidarum, usually show up in the second or third trimester, when the skin is under the most stress from the growing uterus, bigger breasts, and changes in hormones. When striae are first formed, they look like pink to violaceous (purple or reddish-purple) streaks that may be slightly raised and swollen. Over time, they often turn into thin, white lines called striae alba.
Are Pregnancy Stretch Marks Normal and Safe?
Stretch marks that appear during pregnancy (striae gravidarum) are not harmful to health, but many women find them upsetting because of how they change the skin’s appearance. This can sometimes affect confidence and emotional well-being. That’s why many expectant mothers are interested in ways to prevent stretch marks or at least make them less noticeable.
Can Stretch Mark Creams Make a Difference?
Stretch marks are a common concern, but with the right care, they can be visibly reduced over time. Research shows that using specially formulated creams, lotions, or gels combined with the correct application techniques can make a real difference in the appearance of your skin
If you plan to use a stretch mark removal cream, here are some evidence-backed tips to get better results:
- Start Early:
Apply the cream on new stretch marks. Once scars mature and turn grey or silvery, they take longer to fade so early care is always the best choice. - Massage It In:
Don’t just apply and leave it. Gently massage the stretch mark removal cream into your skin. The act of massaging improves blood flow, helps the cream absorb better, and may make it more effective. - Be Consistent:
Stretch mark creams don’t show overnight results. You’ll need to apply them every day for several weeks before noticing any visible improvement. Patience and consistency are key.
Ingredients Commonly Used in Stretch Mark Creams
Hyaluronic Acid
Creams containing hyaluronic acid (HA) showed some potential in reducing the incidence of stretch marks in studies. HA may improve skin elasticity and stimulate collagen production, making the skin more resistant to stretching.
STRIOVER™
STRIOVER™ is a plant-based active ingredient designed specifically to target stretch marks and improve overall skin quality. It works by supporting the skin’s natural repair process, especially in areas where collagen and elastin fibres have been damaged due to rapid stretching, a common reason stretch marks appear during pregnancy and postpartum. Research suggests that skincare formulas containing 2.5% STRIOVER™, when applied twice a day, can visibly improve the appearance of stretch marks.
Olive Oil
Some early studies suggested a possible benefit, but more recent controlled trials found no significant effect in preventing or reducing stretch marks. Olive oil is safe and moisturising, but it has not been proven effective for stretch marks.
So, before choosing a stretch mark cream, always read the label carefully and look for ingredients backed by evidence, rather than relying on popular ones that may not actually work.
Final Thoughts
Stretch marks are a natural part of pregnancy and a reminder of the amazing changes your body goes through while nurturing new life. They are not harmful, but it is completely natural to want to care for your skin and minimise their appearance.
Consistency and gentle care make all the difference. That is why many moms-to-be turn to options like the AreoVeda Stretch Marks Cream, which is formulated with pregnancy-safe, nourishing ingredients like hyaluronic acid, Striover and ghee. It deeply hydrates the skin, helps visibly reduce stretch marks, and provides lasting moisture. With regular use, it can deliver visible results in as little as 28 days.
Remember, every stretch mark tells a story of growth—but with the right routine, you can support your skin to look and feel its best.
